I’ve spent a lot of time analyzing ESPN.com this semester, and these are takeaways on what they do well and how they can improve.
PRO: Consistent posting on social media
- ESPN has a fairly high presence on Twitter, posting up to three times an hour.
- They post their own articles, throwbacks, and behind the scenes videos of players.
- They have over 18 million likes on Facebook and over 33 million followers on Twitter.
CON: Lacking much response on social medias
- They sometimes ask questions to attempt to stimulate discussion in the comments.
- However, for an account with over 33 million followers, they should get more than 67 comments, 183 retweets, and 876 likes in three hours.
PRO: Quick game-day coverage
- ESPN is known to be the place to go for all things sports.
- They’re guaranteed to have the scores from the basketball game you didn’t have time to watch or the stats on the College Football draft picks.
- Look no further than the top of their website homepage for scores and upcoming games.
CON: Needs more than just game-day coverage
- ESPN.com seems to focus on what is currently happening in the world of sports. It is rare that they cover anything that ventures outside of the current season of each of the sports that they report on.
- This makes sense, though, when you look at their self-described purpose.
- As I found in my first Newstrack post:
Their mission statement is “to serve sports fans wherever sports are watched, listened to, discussed, debated, read about or played,” according to their Facebook page.
- However, I would like to see more articles like the one of LeBron James’ lifetime career in the NBA. This article really tracks a trend over time that displays James’ stance as one of the best players in NBA history in a way that coverage of a single game never could. Unfortunately, this is one of few; I could’t find very many articles with this kind of in-depth research reporting.
PRO: Videos in Reporting
- In articles like the one showing Gordon Hayward’s severe ankle injury, videos make all the difference.
- They quickly get information across that would have taken several paragraphs to disseminate with text.
CON: Lacking photo stories
- Videos may be better at telling stories of a sports game, but photos can tell a lot too.
- I’d love to see more feature stories that are told through photographs.